About

Hello I’m Shaun. Welcome to The 12th Man Retro! A retro football shirt, fan culture and lifestyle brand based in Shrewsbury Shropshire. We sell iconically retro football shirts, along with a carefully curated selection of terrace wear and an exclusive capsule range of bespoke football related merch.

Beginnings

Football is my passion, and for as long as I can remember I’ve always been an avid collector of football shirts. I love the history, the way they look and feel and most importantly the stories and memories they represent.

Opening

In December 2024 I was delighted to finally turn my passion into The 12th Man Retro, as we opened our shop doors at The Parade Shops in Shrewsbury for the very first time. It was important for me to start with a physical space rather than online as I really wanted to connect with my customers and grow our community and business in a more organic and holistic way.

Onwards

After an incredible first 3 months of trading we expanded to a much larger premises to keep up with demand! This has also led us to a partnership with Shrewsbury Town Football Club, where we have become an official outlet for their new shirts.

The 12th Man community is at the heart of everything we do. We are all the 12th man!

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What is a 12th man

Twelfth Man

noun [ usually singular ]

(also 12th man)

Anything that is regarded as a contributory factor to the success of a football team, especially a large and vocal home support. Used to refer to the supporters at a game between two teams of eleven players, when they give such good support to their team that they have as much value as an extra player might have:

We need the fans to be right behind us as a twelfth man!